After the awe inspiring success of their androgyny meets ladylike florals AW ‘13 collection, Preen is back ahead of their September London Fashion Week SS ‘14 show with an exclusive capsule range designed for matchesfashion.com.
The designer duo and real life couple, Justin Thornton and Thea Bregazzi, describe the collection as having “a real New Wave influence with the red line that runs through the pieces and gives a broken graphic effect” that had been prompted by David Bowie and 80s romantic horror The Hunger.
Preen’s new capsule wardrobe totals six staple pieces, made up of; two dresses, a top, a jumper, a skirt and razor pant trousers. These perhaps unsurprisingly feature the most memorable elements of the fall collection, including striking floral embroidery and loose boyish tailoring. Though the use of citrus yellow and bold red highlights makes the look fresh rather than regurgitated.
The minimalist cut of the pieces lets their trademark prints do the talking, whilst remaining completely wearable, which is what we so love about the brand in the first place. “The Preen woman knows who she is and is quite strong minded. She’s hungry for new things, but she wants that classic element to what she wears… For us, it’s more about an attitude than age” say Thornton and Bregazzi.